This week’s class was fun but still full of useful learning. One of the main topics we discussed was CIPUPM progress, especially about the competitive market.
We started with a simple but interesting question which is why does “kedai abang sado” have more customers compared to others? At first, everyone was laughing and curious. I even just found out that “sado” means “besar bodo” 😂 (thanks to Airil for the explanation in class!). Even though it sounds funny, it actually led to a serious discussion about business.
We learned that it is not always about the product being cheap or tasty. Sometimes, customers are attracted because of branding, image, and how unique a shop looks. The “abang sado” example shows that customer attention can come from how a business presents itself, not just what it sells.
Besides that, we also learned about the Osaka Case Study. It teaches us how to analyse a case using FILA which stands for Facts, Ideas, Learning Issues, Action Plan).
Facts: what really happened
Ideas: possible thoughts or explanations
Learning Issues: what we still need to learn
Action Plan: what we should do next
At first, it looks complicated, but once we understand it, FILA is actually very helpful. It helps us think in a clear and structured way when solving problems. Overall, this week's class was very interesting.
Stay tuned for the next blog :))
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