Wednesday, 15 April 2026
Today in Dr. Fareed’s FSM4505 class, I learned about how innovations and technologies develop within society. Some of the topics discussed were Diffusion of Innovation (DOI), the Bandwagon Effect, and the Leapfrogging Effect. Even though these terms sound a bit complicated, the concepts are actually very close to our everyday lives.
First, Diffusion of Innovation (DOI) is about how a new idea or technology spreads and is accepted by people. For example, the use of online food delivery apps, at first, maybe only a small group of people used them, but over time more people started using them because they saw how convenient it was. In DOI, there are also categories of users such as innovators, early adopters, and so on. From this, we can understand why some people are quick to try new things, while others prefer to wait and see before following.
Next, the Bandwagon Effect refers to a situation where someone does something because many others are doing the same thing. Simply put, it’s “following the trend” or, in Gen Z terms, “FOMO.” For example, when a certain food goes viral on TikTok, suddenly everyone wants to try it even if they had never thought about it before. In the food industry, this effect is very strong because demand can increase rapidly due to social influence.
Lastly, the Leapfrogging Effect is quite interesting because it shows how a place or organization can skip a stage of technology and move straight to a more advanced one. For example, some small businesses that never used complex manual systems can jump directly to digital systems like online ordering or cashless payments. This can actually save time and costs in the long run.
Overall, today’s class helped me better understand how technological changes and trends can influence the way people think and act, especially in the food and service industry. I didn’t expect that something we see as normal actually has theories behind it. I’m so amazed, guys!!
See you in another blog, byee :)) ✨
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